Have you been a brand loyal golfer for years? Certain players feel as though one company can suit their needs as a player at a much better level than another company. Is this affinity towards a single brand something that was created because of performance, marketing, or personal preference? At True Spec golf, our club fittings are completely brand agnostic. The brand of the club we hand you to test means nothing to us; we simply look at performance. If you are wondering whether or not brand matters when shopping for golf clubs, let’s take a look.
Does Brand Matter When Shopping for Golf Clubs: What To Consider
When shopping for new golf clubs, there are a few critical factors that you need to keep in mind about brands. Ensuring that you fully understand how a brand impacts this decision is important.
Marketing
Golfers are heavily marketed to. Brands with lots of money can continually put a product in front of you and help you to think it is the best on the market. This does not mean that some small independent putter brand that is putting premium products out to the market does not have something great to offer.
Be smart about how you are advertised to. Test the equipment yourself and see if the product actually flies further, higher, straighter.
Statistics and Performance
Today it is easier than ever to find golf clubs that will match the needs of your game. With the statistics and performance data that we can get using a high-end launch monitor, the golf fitting process is no longer a guessing game.
You won’t need to worry if your old driver is going further than the potential new one as a launch monitor, and a qualified fitting professional can give you this information.
Feel and Look
Some golfers stay away from certain brands because of the feel and look of the products. It is important to keep testing these product lines because of the changes that we are seeing from year to year.
In the past, a club manufacturer would have a certain style and stick with it for years to come. However, with modern technology, the changes we see from one year to the next are quite extreme. If you don’t like one product line, don’t rule this brand out for the rest of your golfing career.
Bottom Line: Don’t Be Limited By The Brand
If our True Spec golf fittings were limited by brand, we would be doing a disservice to our customers. By offering all the brands, all the products, and all the performance, you can rest assured that you have the best golf clubs for your game in your hands. The ultimate goal is to play better golf, and it really doesn’t matter the brand that helps you get there. Even golf professionals are careful not to take full 14 club contracts because they want some variation in the brands that they carry in their golf bag.
